{"title":"Shop All","description":"\u003cp\u003eThe complete Brazilian Liss professional line: formaldehyde-free smoothing treatments and the care that keeps the result.\u003c\/p\u003e","products":[{"product_id":"btx-platinum-capillary-hair-botox-1kg-35-27-fl-oz","title":"BTX Platinum Mask · 1kg","description":"\u003cp\u003e\u003cstrong\u003eProfessional hair reconstruction mask, formaldehyde-free.\u003c\/strong\u003e BTX Platinum rebuilds hair weakened by bleaching, color, heat and sun. A blend of proteins and amino acids replaces lost mass and moisture, for soft, shiny and frizz-free hair. Made for blonde, bleached and highlighted hair.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose BTX Platinum\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRebuilds fiber weakened by chemical services\u003c\/li\u003e\n\u003cli\u003eSoftness, shine and frizz control in one service\u003c\/li\u003e\n\u003cli\u003eIdeal between smoothing services to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo.\u003c\/li\u003e\n\u003cli\u003eDry the hair completely, naturally or with a blow dryer.\u003c\/li\u003e\n\u003cli\u003eDivide into sections and apply generously until every strand is covered.\u003c\/li\u003e\n\u003cli\u003eLeave on 30 minutes on wavy hair and up to 60 minutes on afro-textured, coarse or resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water until all the product is removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry fully with a brush.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 18 to 20 passes per section.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSize\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1kg · 35.27 oz, professional salon size.\u003c\/strong\u003e Sealed from the factory.\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":43239839531232,"sku":"BTXPLAT","price":99.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/pote-1Kg-BTX-NOVO.jpg?v=1726087122"},{"product_id":"btx-white-capillary-hair-treatment","title":"BTX White Mask · 1kg","description":"\u003cp\u003e\u003cstrong\u003eProfessional hair reconstruction mask, formaldehyde-free.\u003c\/strong\u003e BTX White rebuilds hair weakened by chemical services, heat, pollution and sun. A blend of proteins and amino acids replaces lost mass and moisture, for soft, shiny and frizz-free hair. Made for all hair types.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose BTX White\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRebuilds fiber weakened by chemical services\u003c\/li\u003e\n\u003cli\u003eSoftness, shine and frizz control in one service\u003c\/li\u003e\n\u003cli\u003eIdeal between smoothing services to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo.\u003c\/li\u003e\n\u003cli\u003eDry the hair completely, naturally or with a blow dryer.\u003c\/li\u003e\n\u003cli\u003eDivide into sections and apply generously until every strand is covered.\u003c\/li\u003e\n\u003cli\u003eLeave on 30 minutes on wavy hair and up to 60 minutes on afro-textured, coarse or resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water until all the product is removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry fully with a brush.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 18 to 20 passes per section.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSize\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1kg · 35.27 oz, professional salon size.\u003c\/strong\u003e Sealed from the factory.\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":43881890218208,"sku":"BTXWH","price":99.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/pote-1Kg-BTX_WHITE-NOVO.jpg?v=1726087304"},{"product_id":"magic-power-dose-hair-treatment-ampoules","title":"Magic Power Dose Ampoules · 12-pack","description":"\u003cp\u003e\u003cstrong\u003eHYDRA POWER: DEEP REPAIR, NUTRITION, AND HAIR RECOVERY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience a hair transformation like never before with Magic Ampoule Treatment from the Hydra Power line. With an advanced formula and three specialized treatments in one box, our magic ampoules are designed to cater to the specific needs of your hair. Prepare to unlock the secrets to healthy, shiny, and revitalized hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Repair\u003c\/strong\u003e - Fortify and Restore\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNutrition\u003c\/strong\u003e - Nourish and Radiate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHair Recovery\u003c\/strong\u003e - Intensive Hydration\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":44288843546848,"sku":"AMP-12","price":109.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/Mockup_Ampolas.jpg?v=1726074853"},{"product_id":"new-passion-liss-actived-charcoal-straightening-treatment-1l","title":"Passion Liss Active Charcoal · 1L","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Active Charcoal combines detox and smoothing in one service. Activated charcoal helps draw out impurities and product buildup while the formula controls frizz, for a clean, light and sleek result.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Active Charcoal\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps remove residue and product buildup\u003c\/li\u003e\n\u003cli\u003eFrizz control with a sleek, aligned finish\u003c\/li\u003e\n\u003cli\u003eLight, fresh result, ideal for oily or combination scalps\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003eOne active, a real detox: activated charcoal, which helps draw out impurities, residue and buildup for a cleaner, lighter and smoother strand.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 20 to 30 minutes on blonde or bleached hair, and 50 to 60 minutes on dark, afro-textured and resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1L · 33.8 fl oz, salon size:\u003c\/strong\u003e about 8 to 12 full applications.* Also available in 300ml for home and travel.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45046903472352,"sku":"CHR-1L","price":119.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/ACTIVED-CHARCOAL_1L_NovaValvula_d69ce0c4-6326-4b96-a2f9-2ea70e198a6e.jpg?v=1725488126"},{"product_id":"passion-liss-platinum-keratin-treatment-1l","title":"Passion Liss Platinum · 1L","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Platinum smooths frizz strand by strand and leaves a silky, luminous finish that holds up in humid weather. Developed for all hair types, with special care for blonde, bleached and color-treated hair.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Platinum\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrizz-free, glossy hair from the first application\u003c\/li\u003e\n\u003cli\u003eGentle on blonde, highlighted and color-treated hair\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003ePassion fruit, panthenol, buriti oil, hyaluronic acid and murumuru butter: Brazilian actives that protect, hydrate and repair the hair fiber.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 20 to 30 minutes on blonde or bleached hair, and 50 to 60 minutes on dark, afro-textured and resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1L · 33.8 fl oz, salon size:\u003c\/strong\u003e about 8 to 12 full applications.* Also available in 300ml for home and travel.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45046922543328,"sku":"PLT-1L","price":119.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/PLATINUM_1L_NovaValvula_4d681d6a-b9c6-4f41-a705-6d9e3b6010b1.jpg?v=1725489269"},{"product_id":"new-passion-liss-gold-organic-straightening-treatment-1l-33-81-fl-oz","title":"Passion Liss Gold · 1L","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Gold is a lightweight smoothing treatment for fine to medium hair. It controls frizz and adds a soft, natural shine without weighing the hair down or taking away its body.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Gold\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSmooth without weight, keeps volume and movement\u003c\/li\u003e\n\u003cli\u003eSoft, natural shine\u003c\/li\u003e\n\u003cli\u003eComfortable service for stylist and client\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003ePassion fruit, panthenol, buriti oil, hyaluronic acid and murumuru butter: Brazilian actives that protect, hydrate and repair the hair fiber.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 50 to 60 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1L · 33.8 fl oz, salon size:\u003c\/strong\u003e about 8 to 12 full applications.* Also available in 300ml for home and travel.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45046926901472,"sku":"GLD-1L","price":119.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/GOLD_1L_NovaValvula_eb2b748d-7b6f-40bf-bc88-1c609341efe0.jpg?v=1725489426"},{"product_id":"new-passion-liss-supreme-organic-straightening-treatment-1l-33-81-fl-oz","title":"Passion Liss Supreme · 1L","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Supreme is our most advanced smoothing formula, made for thick, coarse and resistant hair that needs serious frizz control. It delivers an ultra high-gloss, mirror-like shine while keeping soft, natural movement.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Supreme\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTames even the most resistant frizz\u003c\/li\u003e\n\u003cli\u003eUltra high-gloss finish from day one\u003c\/li\u003e\n\u003cli\u003eSmooth and aligned, never flat or stiff\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003eHyaluronic acid for deep hydration, tannic acid to help align and seal the cuticle, and argan oil for softness and a silky finish.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 50 to 60 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e1L · 33.8 fl oz, salon size:\u003c\/strong\u003e about 8 to 12 full applications.* Also available in 300ml for home and travel.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45046932472032,"sku":"SUP-1L","price":119.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/SUPREME_1L_NovaValvula_df526c2f-e5d2-4126-bb8a-db06fa11c968.jpg?v=1725489134"},{"product_id":"new-actived-charcoal-straightening-treatment-300ml-10-14-fl-oz","title":"Passion Liss Active Charcoal · 300ml","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Active Charcoal combines detox and smoothing in one service. Activated charcoal helps draw out impurities and product buildup while the formula controls frizz, for a clean, light and sleek result.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Active Charcoal\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps remove residue and product buildup\u003c\/li\u003e\n\u003cli\u003eFrizz control with a sleek, aligned finish\u003c\/li\u003e\n\u003cli\u003eLight, fresh result, ideal for oily or combination scalps\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003eOne active, a real detox: activated charcoal, which helps draw out impurities, residue and buildup for a cleaner, lighter and smoother strand.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 20 to 30 minutes on blonde or bleached hair, and 50 to 60 minutes on dark, afro-textured and resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e300ml · 10.1 fl oz, home and travel size:\u003c\/strong\u003e about 2 to 3 full applications.* For salon volume, choose the 1L.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45047819010272,"sku":"CHR-300","price":59.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/CHARCOAL_300ml_NValvu_ec3af6ea-6982-43f8-9b7c-24add507417a.jpg?v=1725489471"},{"product_id":"new-passion-liss-gold-organic-straightening-treatment-300ml-10-14-fl-oz","title":"Passion Liss Gold · 300ml","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Gold is a lightweight smoothing treatment for fine to medium hair. It controls frizz and adds a soft, natural shine without weighing the hair down or taking away its body.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Gold\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSmooth without weight, keeps volume and movement\u003c\/li\u003e\n\u003cli\u003eSoft, natural shine\u003c\/li\u003e\n\u003cli\u003eComfortable service for stylist and client\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003ePassion fruit, panthenol, buriti oil, hyaluronic acid and murumuru butter: Brazilian actives that protect, hydrate and repair the hair fiber.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 50 to 60 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e300ml · 10.1 fl oz, home and travel size:\u003c\/strong\u003e about 2 to 3 full applications.* For salon volume, choose the 1L.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45047826514144,"sku":"GLD-300","price":59.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/GOLD_300ml_NValvu_ba236082-f870-4e1d-b748-5336c3e5cda7.jpg?v=1725489302"},{"product_id":"new-passion-liss-platinum-brazilian-keratin-treatment-300ml-10-14-fl-oz","title":"Passion Liss Platinum · 300ml","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Platinum smooths frizz strand by strand and leaves a silky, luminous finish that holds up in humid weather. Developed for all hair types, with special care for blonde, bleached and color-treated hair.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Platinum\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrizz-free, glossy hair from the first application\u003c\/li\u003e\n\u003cli\u003eGentle on blonde, highlighted and color-treated hair\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003ePassion fruit, panthenol, buriti oil, hyaluronic acid and murumuru butter: Brazilian actives that protect, hydrate and repair the hair fiber.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 20 to 30 minutes on blonde or bleached hair, and 50 to 60 minutes on dark, afro-textured and resistant hair.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e300ml · 10.1 fl oz, home and travel size:\u003c\/strong\u003e about 2 to 3 full applications.* For salon volume, choose the 1L.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. Yield varies with hair length, density and technique.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brazilian Liss Professional","offers":[{"title":"Default Title","offer_id":45047836082400,"sku":"PLT-300","price":59.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/3090\/5312\/files\/PLATINUM_300ml_NValvu_bd9967e5-89cf-4928-a582-4a9922d3cdc4.jpg?v=1725489212"},{"product_id":"new-passion-liss-supreme-organic-straightening-travel-size-300ml-10-14-fl-oz","title":"Passion Liss Supreme · 300ml","description":"\u003cp\u003e\u003cstrong\u003eProfessional Brazilian smoothing treatment, formaldehyde-free.\u003c\/strong\u003e Passion Liss Supreme is our most advanced smoothing formula, made for thick, coarse and resistant hair that needs serious frizz control. It delivers an ultra high-gloss, mirror-like shine while keeping soft, natural movement.\u003c\/p\u003e\u003ch3\u003eWhy stylists choose Supreme\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTames even the most resistant frizz\u003c\/li\u003e\n\u003cli\u003eUltra high-gloss finish from day one\u003c\/li\u003e\n\u003cli\u003eSmooth and aligned, never flat or stiff\u003c\/li\u003e\n\u003cli\u003eResults last 4 to 6 months with the right aftercare\u003c\/li\u003e\n\u003cli\u003eFormaldehyde-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eInside the formula\u003c\/h3\u003e\u003cp\u003eHyaluronic acid for deep hydration, tannic acid to help align and seal the cuticle, and argan oil for softness and a silky finish.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash twice with a clarifying shampoo and dry the hair 100%.\u003c\/li\u003e\n\u003cli\u003eDivide into four sections and apply strand by strand with a brush. Leave on 50 to 60 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with water only until the product is 100% removed.\u003c\/li\u003e\n\u003cli\u003eBlow-dry 100%, combing to align the strands as you go.\u003c\/li\u003e\n\u003cli\u003eFlat iron in thin sections, 10 to 15 passes per section, to lock in the result.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cp\u003eWash with sulfate-free shampoo, wait 15 days before coloring, use a deep mask once a week and keep the flat iron at a moderate temperature in daily styling.\u003c\/p\u003e\u003ch3\u003eSize and yield\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e300ml · 10.1 fl oz, home and travel size:\u003c\/strong\u003e about 2 to 3 full applications.* For salon volume, choose the 1L.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Estimate. 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